2 Core Types of Landing Page Tests that are the Basis of All Testing
When it comes to testing you can think of any test falling into two categories or “buckets”. There are what we will call innovative testing and iterative testing. 1. Innovative Testing We call this...
View ArticleHow Far Down the Funnel are You Looking? Testing and CTA Considerations
While it may not be the case 100% of the time for marketers, usually its revenue where the buck stops. We can do an amazing job at getting leads but if those leads don’t convert into customers or sales...
View Article7 Key Takeaways from WhichTestWon’s TLE 2014
This year I had the pleasure of speaking at the annual WhichTestWon The Live Event (TLE). It was a great event where I learned a lot of new ideas and some key refreshers. Here are some of the key...
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